The Bitcoin Movement is launching a new collection in collaboration with rapper Zuby, the authenticity of which is registered on VeChain.
On Friday, the online retailer Bitcoin Movement (BTCMVMNT) has a limited streetwear fashion collection brought to market , which brings to each garment one entered on the block chain „proof of authenticity“
The 300-piece collection, which was designed with the help of British influencer and rapper Zuby, consists of 50 hoodies, 125 caps and 125 t-shirts, all of which are adorned with the “21 million” logo. Again, this is an allusion to the maximum amount of Bitcoin in circulation.
Each piece in the collection under the motto “Take the Power Back” has a chipset, which in turn is connected to the VeChain blockchain. Using a smartphone app from Bitcoin Movement, customers can then scan a sewn-in sticker, which means that the VeChain reads product information about the item in question in real time.
In the event that it is a real piece, the message “100% real” is displayed. In addition, the app provides the version number of the garment and the unique transaction ID through which the respective item is anchored in the blockchain.
Daryl Kelly, the founder of Bitcoin Movement explains:
“I wanted our first collection as a Blockchain Limited Edition to capture the philosophy of Bitcoin. It is intended to depict exactly the properties that made Bitcoin so disruptive, successful and attractive for everyone who is looking for truth and transparency. The market-leading blockchain from VeChain fits perfectly with our movement ”.
The new collection is not the first time that limited-edition items of clothing are connected to a blockchain to guarantee their authenticity. More and more fashion designers around the world are using the technology for their supply chains or to prove the authenticity of their pieces.
The well-known brand Alexander McQueen has in turn a new September 3 block chain-based fashion label launched , allows both designers and consumers to register their clothes and resell.